History of Wholesale Market

The wholesale industry has been ongoing since the start of evolution when the core concept of buying and selling was just beginning. By buying in bulk, many companies forget the original era of the consumer orientation.

Beginning: -

Wholesale planted itself onto economic shores by impacting millions of small-term investors and people in business. They always had an everything or nothing approach towards selling in mass and therefore attracted a lot of attention towards their central objects. Wholesale companies started off with a concept as simple as making a cup of tea.

Yes, at least in India. Darjeeling and Wydr are two of India’s first wholesale companies. These companies focused on getting their supplies to a great quantity before draught. They just a small collective bunch of suppliers to acquire necessary raw materials. Not that it was as easy for them to access these resources. It did take months to obtain such products before hand and then build their base out of it. They had a clear idea who to export to and gained a significant profit. They used the money to focus on other suppliers and steadily, build on that zeal, to get in contact with large suppliers.

Wydr: -

Wydr’s founder, Mr Devesh Rai, centred on a strategy of B2B, as back then it was still an evolving concept. He linked manufacturers and retailers to get a list of suppliers who he could contact. He had all the necessary database and took advantage of it to organise it and make it less disoriented.

Then he came up with an innovative idea. He focused on increasing his marketplace by broadening the aspects of the mobile designed app to conduct business research and create a chain of suppliers.

Future of Wholesale: -

Many companies take a very modern approach to selling small wholesale products. As history has told, not every company have been very successful at

using these methods of selling their products. Multiple foreign manufacturers prefer selling their products at bulk first before selling online. Most of them rely on social media and inbound marketing strategies to pull customers towards them. It takes a very on-point and concise approach to point out various opportunities for wholesale companies.

Understanding the history of the B2B wholesale industry can learn how to progress. Living in the 21st century, the millennials, who are born after 1994, are lucky to have the internet to access and develop their ideas for the future. So use it to your advantage and build an extensive wholesale network. Make it worth it!